Micromax launches IN-1, bloatware-free Android Smartphone: Know price and specifications

IN 1 packs an ultra-bright 6.67‘’ FHD+ Punch Hole display, MediaTek Helio G80 processor, 48MP Triple AI Rear Camera with an advanced night mode in both rear

and selfie cameras and much more all under INR 10K, making it a superhit complete smartphone.

New Delhi, 19 March 2021: Micromax Informatics Ltd., India’s very own smartphone and consumer electronics brand launches ‘IN 1 - India ka naya blockbuster’, the smartphone created for today’s India. With an impressive 6.67‘’ FHD+ punch-hole display, 48MP Triple AI Rear Camera, powerful MediaTek Helio G80 processor and a Pure Android OS experience with no ads, skin or bloatware, the IN 1 has all the makings of a super hit product. A high-performance oriented, secure and sleek smartphone, the IN 1 is designed to impress.

Commenting on the launch announcement, Rahul Sharma, Co-Founder, Micromax India, said, “The IN 1 is inspired by the Indian cinema, and just like a superhit movie, we have tried to incorporate the best-in-class technology and great features to give you a seamless, safe and delightful experience. From the processor, to the display, camera and battery, we have worked hard to incorporate all key features to make it a true blockbuster. We immensely value the feedback we receive from our consumers, which is why IN 1 brings to you enhanced hardware and software capabilities at India Ke Liye completely honest prices. It is the complete smartphone for all Indians.”

The new IN 1 will be available in 4GB + 64GB and 6GB+128GB variants at INR 10,499 and INR 11,999 respectively. And comes in two glamorous shades of Purple and Blue. 

IN 1 would be exclusively available on micromaxinfo.com and Flipkart for the first sale on 26th March, 2021 at 12.00pm. As an introductory offer by the brand, they will be available for INR 500 less i.e. 4GB + 64GB at INR 9,999 and 6GB+128GB at INR 11,499 for a limited period till the stocks last.

Price Details:

Model	Memory	Price	Introductory Offer Price (On 26 March 2021, 12:00 pm, till stocks last)
IN 1	4GB + 64GB	INR 10,499	INR 9,999
IN 1	6GB + 128GB	INR 11,999	INR 11,499

Product features:

Camera Ka Khiladi
A true game changer in this price segment, the IN 1 packs a punch with a 48MP AI Triple Rear Cam, a 2MP depth-of-field camera and a 2MP macro camera.The 8MP selfie camera with high pixel density, gives high-quality selfie pictures with clear face details and vivid color reproduction. IN 1 is the only smartphone in this price segment to be equipped with Night- mode on both the front and rear, which enables you to capture perfect details even in low light. The AI scene recognition feature can identify up to 10 different scenes and automatically adjusts brightness and saturation. Both the front and rear cameras support selectable background blur, to deliver excellent bokeh effect for professional portraits. Merge to HDR and Direct to GIF effects elevate both photography and video skills. It is the ideal go-to device for photography-enthusiasts who like to click pictures with their own customizable parameters.

Display Ka Don
The only smartphone in its class to have a 6.67‘’ FHD+ punch hole display and 440 NITS of brightness, IN 1 achieves full display view and elevates the overall visual experience. A great 80 degree viewing angle, a 20:9 screen ratio, 91.4% screen-to-body ratio, trusted HD playback on OTT platforms and with immersive playback, the IN 1 does set the bar high. 

Gaming Ka Gully Boy

Bringing an encore of Micromax’s performance-packed smartphones, IN 1 is powered by MediaTek Helio G80 with a mix of Arm Cortex-A75 and -A55 CPUs that bring alive powerful gaming experience to the customers. The Arm Mali-G52 class graphics processor has peak speed of 950MHz, giving in 1 a highly responsive, exciting and non-stop stellar performance.

 

Battery Ka Bahubali
Solid and reliable, the IN 1 has a 100% Made in India, 5000mAh battery that lasts up to 2 days and comes with a 18W fast charger in the box. The long-lasting battery gives you 18hrs of video streaming, 180 hrs music streaming and 24 hrs web browsing. With IN 1, the entertainment never stops.

 

Style Ka Superstar
A stunner in every sense, IN 1 with its less than 9mm thickness, suave design, and metallic finish gets it right in the looks department. The metallic finish, sleeker body and a unique X Pattern makes the IN 1 look fantastic. The matte finish and Oleophobic coating on screen ensures that there are no residual fingerprint smudges on the back or the front of the screen.

Connectivity Ka Commando
IN 1 comes with best in class Carrier aggregation feature, along with Dual VoWifi, Dual VoLte and Dual WiFi (2.4GHz/5GHz) support to ensure you are always well connected. It also supports the latest Bluetooth V5.0 for seamless data transfer. 

Memory
IN 1 comes in two variants – one with 4GB RAM + 64GB of storage memory and the other variant is equipped with 6GB RAM + 128GB storage. Both are expandable up to 256GB.