“The introduction of three new Macs featuring Apple’s breakthrough M1 chip represents a bold change that was years in the making, and marks a truly historic day for the Mac and for Apple,” said Tim Cook, Apple’s CEO. “M1 is by far the most powerful chip we’ve ever created, and combined with Big Sur, delivers mind-blowing performance, extraordinary battery life, and access to more software and apps than ever before. We can’t wait for our customers to experience this new generation of Mac, and we have no doubt it will help them continue to change the world.”
MacBook Air: A Thin and Light Powerhouse
MacBook Air is Apple’s most popular Mac and the world’s best-selling 13-inch notebook. With the M1 chip, MacBook Air speeds through everything from editing family photos to exporting videos for the web. The powerful 8-core CPU performs up to 3.5x faster than the previous generation. With up to an 8-core GPU, graphics are up to 5x faster, the biggest leap ever for MacBook Air, so immersive, graphics-intensive games run at significantly higher frame rates. ML workloads are up to 9x faster, so apps that use ML-based features like face recognition or object detection can do so in a fraction of the time. The M1 chip’s storage controller and latest flash technology deliver up to 2x faster SSD performance, so previewing massive images or importing large files is faster than ever. And in MacBook Air, M1 is faster than the chips in 98 percent of PC laptops sold in the past year.1
With the industry-leading power efficiency of M1, MacBook Air also delivers this performance in a fanless design, which means no matter what users are doing, it remains completely silent. And the new MacBook Air features extraordinary battery life, with up to 15 hours of wireless web browsing and up to 18 hours of video playback — the longest battery life ever on MacBook Air.2
When compared to the previous generation, the M1-powered MacBook Air can:
- Export a project for the web with iMovie® up to 3x faster.
- Integrate 3D effects into video in Final Cut Pro® up to 5x faster.
- For the first time, play back and edit multiple streams of full-quality, 4K ProRes video in Final Cut Pro without dropping a frame.
- Export photos from Lightroom up to twice as fast.
- Use ML-based features like Smart Conform in Final Cut Pro to intelligently frame a clip up to 4.3x faster.
- Watch more movies and TV shows with up to 18 hours of battery life, the longest ever on MacBook Air.
- Extend FaceTime® and other video calls for up to twice as long on a single charge.
Other new features in MacBook Air include Apple’s latest image signal processor (ISP) in the M1 chip, which improves camera image quality with better noise reduction, greater dynamic range, and improved auto white balance and ML-enhanced face detection so users look their best during video calls. Support for P3 wide colour results in an even more vibrant, true-to-life Retina® display. The Secure Enclave in M1, combined with Big Sur, delivers best-in-class security with features like Touch ID®, which makes it easy to unlock MacBook Air and make secure online purchases using Apple Pay® with the touch of a finger. And Wi-Fi 6 delivers faster wireless performance, while two Thunderbolt ports with USB 4 support allow for connectivity to a wide range of peripherals.
With its sleek wedge-shaped design, stunning Retina display, Magic Keyboard®, and astonishing level of performance thanks to M1, the new MacBook Air once again redefines what a thin and light notebook can do. And it is just INR 92900, and INR 83610 for education.
13-inch MacBook Pro: Even More Powerful and Even More Pro
The 13-inch MacBook Pro is Apple’s most popular pro notebook. Students use it to power through college, and pros use it to channel their creativity. With the M1 chip and Big Sur, the 13-inch MacBook Pro becomes even more powerful and even more pro. The 8-core CPU, when paired with the MacBook Pro’s active cooling system, is up to 2.8x faster than the previous generation, delivering game-changing performance when compiling code, transcoding video, editing high-resolution photos, and more. The 8-core GPU is up to 5x faster, allowing users to enjoy super smooth graphics performance whether they are designing a graphics-intensive game or a new product. And with M1, the 13-inch MacBook Pro is up to 3x faster than the best-selling Windows laptop in its class.3 ML is up to 11x faster, and for on-device ML tasks that use the Neural Engine, the new 13-inch MacBook Pro is now the world’s fastest compact pro notebook.4 With up to 17 hours of wireless web browsing and up to a staggering 20 hours of video playback, MacBook Pro delivers up to twice the battery life of the previous generation and the longest battery life ever on a Mac.2
When compared to the previous generation, the M1-powered 13-inch MacBook Pro can:
- Build code in Xcode® up to 2.8x faster.
- Render a complex 3D title in Final Cut Pro up to 5.9x faster.
- Fluidly design intricate game scenes in Unity Editor up to 3.5x faster.
- Perform ML tasks in Create ML up to 11x faster.
- Separate out beats, instrumentals, and vocal tracks from a recording in real time in djay Pro AI, thanks to the amazing performance of the Neural Engine.
- Play back full-quality, 8K ProRes video in DaVinci Resolve without dropping a single frame.
- Compile four times as much code on a single charge, thanks to the game-changing performance per watt of the M1 chip.
Other new features in the new 13-inch MacBook Pro include studio-quality mics for super clear recordings and calls, and Apple’s latest camera ISP in the M1 chip enables sharper images and more detail in shadows and highlights on video calls. The new MacBook Pro also delivers best-in-class security with the Secure Enclave in M1 and Touch ID. And it features two Thunderbolt ports with USB 4 support to connect to more peripherals than ever, including Apple’s Pro Display XDR in full 6K resolution.
With its amazing performance and unbelievable battery life, combined with its gorgeous Retina display, Magic Keyboard, and 3-pound compact design, the new 13-inch MacBook Pro is the ultimate expression of what the M1 chip can do. And it is available for the starting price of INR 122900, and INR 110610 for education.
Mac mini: Staggering Performance and an Ultracompact Design
Mac mini is Apple’s most versatile computer, and now with M1, it packs a staggering amount of performance and incredible new features in such a compact design. M1 brings an 8-core CPU with up to 3x faster performance than the previous generation, dramatically accelerating demanding workloads, from compiling a million lines of code to building enormous multitrack music projects. An 8-core GPU delivers up to a massive 6x increase in graphics performance, allowing Mac mini to tackle performance-intensive tasks like complex 3D rendering with ease. ML workloads also take a quantum leap forward with up to 15x faster performance over the previous generation. And when compared to the best-selling Windows desktop in its price range, the Mac mini is just one-tenth the size, yet delivers up to 5x faster performance.5
When compared to the previous generation, the M1-powered Mac mini can:
- Compile code in Xcode up to 3x faster.
- Play a graphics-intensive game like “Shadow of the Tomb Raider” with up to 4x higher frame rates.
- Render a complex timeline in Final Cut Pro up to 6x faster.
- Take music production to new levels by using up to 3x as many real-time plug-ins in Logic Pro®.
- Magically increase the resolution of a photo in Pixelmator Pro up to 15x faster.
- Utilise ML frameworks like TensorFlow or Create ML, now accelerated by the M1 chip.
Mac mini also features an advanced thermal design to sustain its breakthrough performance while staying cool and quiet, support for up to two displays including Apple’s Pro Display XDR in full 6K resolution, and Wi-Fi 6 for faster wireless performance and the Secure Enclave in M1 for best-in-class security.
With M1 and Big Sur, Mac mini represents a massive shift in what an ultrasmall desktop can do. Far more versatile and far more capable than ever, Mac mini is now available for just INR 64900.
MacOS Big Sur
All new Macs come with Big Sur, the latest version of the world’s most advanced desktop operating system. Big Sur introduces a beautiful redesign that is entirely new yet instantly familiar, and powerful updates to apps including Safari®, Messages, and Maps. Big Sur is engineered, down to its core, to take full advantage of all the capability and power of M1, delivering a massive boost in performance, astonishing battery life, and even stronger security protections. With M1, things users do every day feel noticeably faster and smoother. Just like iPhone® and iPad®, the Mac now instantly wakes from sleep. Browsing with Safari — which is already the world’s fastest browser — is now up to 1.5x speedier at running JavaScript and nearly 2x more responsive.6
With Big Sur and M1, Mac users can run a greater range of apps than ever before. All of Apple’s Mac software is now Universal and runs natively for M1 systems. Existing Mac apps that have not been updated to Universal will run seamlessly with Apple’s Rosetta® 2 technology. And iPhone and iPad apps can now run directly on the Mac. Additionally, the foundations of Big Sur are optimised to unlock the power of M1, including developer technologies from Metal® for graphics to Core ML® for machine learning.
Pricing and Availability
- The new MacBook Air, 13-inch MacBook Pro, and Mac mini with M1 are available to order today on apple.com. They will begin arriving to customers and will be in select Apple Store locations and Apple Authorised Resellers soon. The new MacBook Air starts at INR 92900, and INR 83610 for education; the new 13-inch MacBook Pro starts at INR 122900, and INR 110610 for education; and the new Mac mini starts at INR 64900, and INR 58410 for education.
- Customers are able to find the same great shopping and support services at apple.com/in/shop. Customers can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, and get Support services and no-contact delivery.
- Additional technical specifications, configure-to-order options, and accessories are available online at apple.com/in/mac.
1Testing conducted by Apple in October 2020 using preproduction 13-inch MacBook Pro systems with Apple M1 chip and 16GB of RAM. Performance measured using select industry-standard benchmarks. PC configurations from publicly available sales data over the last 12 months. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Pro.
2Battery life depends on device settings, usage, and other factors. Actual results may vary.
3Testing conducted by Apple in October 2020 using preproduction 13-inch MacBook Pro systems with Apple M1 chip, as well as production Intel Core i7-based PC systems with Intel Iris Plus Graphics and the latest version of Windows 10 available at the time of testing. Best-selling system based on publicly available sales data over the last nine months. Tested with graphics-intensive workloads in commercial applications. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Pro.
4Testing conducted by Apple in October 2020 using preproduction 13-inch MacBook Pro systems with Apple M1 chip, as well as production Intel Core i7-based PC systems with discrete graphics. Compact pro notebook defined as a notebook with high-performance graphics, weight of 3.1 pounds or less, and thickness of 0.85 inches or less. Tested with pretrained Convolutional Neural Network models and optimized frameworks on each platform. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Pro.
5Testing conducted by Apple in October 2020 using preproduction Mac mini systems with Apple M1 chip, as well as production Intel Core i5-based PC systems with Intel UHD Graphics 630 and the latest version of Windows 10 available at the time of testing. Best-selling system based on publicly available sales data over the last nine months. Tested with select industry-standard graphics benchmarks. Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac mini.
6 “World’s fastest browser”: Testing conducted by Apple in August and October 2020 using JetStream 2, MotionMark 1.1, and Speedometer 2.0 performance benchmarks on browsers that completed the test. Tested with prerelease Safari 14 and latest stable versions of Chrome, Firefox, and (Windows) Microsoft Edge at the time of testing, on Intel Core i5-based 13-inch MacBook Pro systems with prerelease macOS Big Sur and Windows 10 Home running in Boot Camp; 12.9-inch iPad Pro (4th generation) units with prerelease iPadOS® 14 and Intel Core i7-based Microsoft Surface Pro 7 systems with Windows 10 Pro; and iPhone 11 Pro Max with prerelease iOS 14 and Samsung Galaxy S20 Ultra with Android 10. Devices tested with a WPA2 Wi-Fi network connection. Performance will vary based on usage, system configuration, network connection, and other factors. “Up to 1.5x speedier at running JavaScript and nearly 2x more responsive”: Testing conducted by Apple in September and October 2020 using JetStream 2 and Speedometer 2.0 performance benchmarks. Tested on preproduction MacBook Air and Mac mini systems with Apple M1 chip and 8-core GPU, as well as production 1.2GHz quad-core Intel Core i7-based 13-inch MacBook Air systems and 3.6GHz quad-core Intel Core i3-based Mac mini systems, all configured with 16GB RAM, 2TB SSD, and prerelease macOS Big Sur. Tested with prerelease Safari 14.0.1 and WPA2 Wi-Fi network connection. Performance will vary based on system configuration, network configuration, network connection, and other factors.
Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
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