• The Serif will be available at a special price on Amazon from July 8-17
  • Get two Galaxy S20 Plus smartphones when pre-booking QLED 8K TVs on July 1-10
GURUGRAM, India – June 30, 2020: Samsung, India’s most trusted consumer electronics brand and smartphones brand, today unveiled its exciting new portfolio of 2020 lifestyle televisions in India – The Serif, a stunning lifestyle TV that will add to your home décor, and the 2020 QLED 8K TV line, that will transform your living spaces, with its gorgeous design and premium features.

From its iconic uni-body design in the shape of the letter “I” to its brilliantly crisp QLED picture, The Serif is a statement centrepiece that not only redefines TV viewing, but also creates an eccentric space that complement one’s lifestyle while creating a lasting impression. The Serif is the only television that comes inbuilt with NFC (Near Field Communication) technology for seamless entertainment.

Samsung’s flagship QLED 8K TV is the industry’s first 8K TV to combine a striking, ultra-thin form factor, premium 8K picture quality, and impressive surround-sound audio. The 2020 QLED 8K TV introduces the ‘Infinity Screen,’ which produces a screen-to-body ratio of 99% to create an unprecedented viewing experience. Built on top of this are the premium sound features – Q-Symphony, Object Tracking Sound+ (OTS+), and Active Voice Amplifier (AVA) – that maximize immersive sound by delivering dimensional and dynamic audio that corresponds with large screen viewing experiences.

Addressing the content consumption trend, new range come with support for a wide range of OTT platforms such as YouTube, Amazon Prime, Netflix, ZEE5, SonyLIV, Voot and so on.

“As a part of our new 2020 lifestyle TV line-up, we are set to offer an unbelievably beautiful masterpiece in The Serif, which is designed to be more than just a television. It is a connoisseur’s delight, elevating the design of any living space. We are also introducing the 2020 QLED 8K TV range that comes with industry leading picture quality” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Price, Availability, Offers & Warranty
The Serif will come in three sizes – 43-inch (1m 08cm), 49-inch (1m 23cm) and 55-inch (1m 38cm), for 
INR 83,900, INR 1,16,900 and INR 1,48,900, respectively.

Initially, the lifestyle TV will be available only on Amazon, Samsung’s official online store Samsung Shop and select Samsung Smart Plazas. 

On Amazon, The Serif will be available at special price for the first 10 days, from July 08 to July 17, 2020.

Samsung’s new range of QLED 8K TVs will be priced at INR 4.99 lakhs for the 65-inch (1m 63 cm) version, INR 9.99 lakh for the 75-inch (1m 89 cm) version, INR 14.29 lakhs for the 82-inch (2m 07 cm) version and INR 15.79 lakhs for the 85-inch (2m 16cm) version.

The 2020 QLED 4K TV line-up would be available from 43-inch (1m-08cm) to 75 -inch (1m 89cm) screen sizes.

QLED 8K and QLED 4K models will be available at all Samsung Smart Plazas, leading consumer electronic stores and across online platforms, including Samsung’s official online store Samsung Shop.

On pre-booking the Samsung QLED 8K TV between July 1 and July 10, 2020, consumers will get two Galaxy S20 Plus smartphones with their ultra-premium TV.

Consumers can also avail cashback of INR 15,000, on QLED 8K TVs through their HDFC and ICICI (debit and credit cards) and Federal Bank (debit card).

Buyers will get up to 50% discount on subscriptions of OTT platforms such as ZEE5, Sony Liv & Eros Now, and free subscription for music streaming apps such as Gaana Plus for one-year and Apple Music for three months along with free subscription to Office365 along with 5GB of cloud storage.

The Serif & QLED 4K TVs will come with a 10-year no screen burn-in warranty, one-year comprehensive warranty and one-year additional warranty on panel. Consumers buying QLED 8K TVs will get one-year comprehensive warranty and one-year additional warranty on panel.

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