Design: A Mastery of Form and Function
With a unique unibody design in the shape of the letter “I”, The Serif makes for a stunning addition to one’s living space. Unlike conventional TVs that belong next to the wall, The Serif can fit anywhere in the room and looks magnificent from every angle with its 360 All-round Design.
Even without a stand, it sits like a piece of art—on a table, on a shelf, or right on the floor. It pairs perfectly with its elegant metal stand that detaches easily—so one can move it around wherever and whenever. Great for even smaller spaces, the option to remove its legs makes it even the more versatile.
Innovation You Can See and Hear
Equipped with Quantum Dot Technology, The Serif displays brilliant picture quality matched by boldly clear and immersive sound. By detecting distracting noises and automatically adjusting volume and clarity in real time, The Serif keeps the focus on the meaningful sounds and voices with the Active Voice Amplifier (AVA) feature.
It also delivers every bright and beautiful detail while bringing colors and pictures to life with 100% Color Volume, Quantum Processor 4K and HDR 10+. The Serif upscales everything to 4K picture quality by analysing each scene of the content using its AI Upscaling technology.
The Serif can sense changes in surrounding light and adjusts the screen’s settings to maintain optimal brightness and contrast so that you get a perfect view, day or night with Adaptive Picture; The Serif ensures consumers can experience the nuances of the picture—whether in a sunlit living room or a darkened den.
Connectivity: Seamlessly syncs with devices
Connecting to The Serif is as seamless as it is effortless. With access to a variety of Wi-Fi enabled tools, customers can take advantage of its advanced functionality. Consumers can seamlessly connect their compatible smartphones to stream music and other content. All that one needs to do is place the smartphone on top of The Serif and it will connect automatically using NFC technology – just tap, connect, and enjoy. Additionally, with the Multi View feature, consumers will be able to watch what's on TV and see what's on the mobile at the same time, making multi-tasking a breeze.
With AirPlay 2 compatibility, The Serif will enable its users to play videos and music, or share photos from their iPhone, iPad and Mac on the QLED screen. It will also allow users to take voice control one step further with voice assistants like Alexa and Bixby directly integrated into the TV.
Features such as Personal Computer Mode, Muti Voice Assist, Content Guide, Music Player, Auto Hotspot and Home Cloud among others make The Serif a perfect companion for multi-tasking, while giving your interiors a premium look.
Price:
The Serif will come in three sizes – 43-inch (1m 08cm), 49-inch (1m 23cm) and 55-inch (1m 38cm), for INR 83,900, INR 1,16,900 and INR 1,48,900, respectively.
Initially, the lifestyle TV will be available only on Amazon, Samsung’s official online store Samsung Shop and select Samsung Smart Plazas.
On Amazon, The Serif will be available at special price for the first 10 days, from July 08 to July 17, 2020.
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